HARRY STYLES Land OF ERODA

Scenic and Experience Design for Spotify’s Harry Styles: Fine Line Spotify Fan Experience

Harry Styles’ biggest fans were transported to the magical land of Eroda, where they were treated to a private listening party where Harry personally shared his new album Fine Line for the first time.  Led by seafaring guides and dressed in signature Eroda-branded raincoats, guests made their way through a secret gate entrance that opened up to the venue - a recreation of the mythical seaside world of Eroda. Fans could explore an outdoor gallery featuring paintings from the “Adore You” video and take home an exclusive Eroda postcard commemorating the event, while enjoying specialty cocktails and sashimi, or make their way to the beauty salon for a photo. After touring “Harry’s Little Blue Bedroom” guests were called to the “Fisherman’s Pub,” where, a marionette reenactment of the fables of Eroda was performed by artists from the renowned Bob Baker Marionette theater. At the end of the performance, Harry appeared onstage. The room of shocked super fans erupted into screams. Harry thanked fans for coming and for all their support over the years, saying “I couldn’t be here without you. You gave me the environment I needed to create this.” He then bade a warm farewell, leaving his fans to hear Fine Line for the first time.

Client: Spotify | Location: Los Angeles | Scenic and Experiential Design: Kim Swift | Photos: Happy Monday