ARIANA GRANDE, THE SWEETENER EXPERIENCE

Scenic and Experience Design

For the debut of Ariana’s transformational Sweetener album, each track was conceived as an installation in an immersive exhibition built by Spotify for her top fans in an industrial space in New York’s Lower East Side. Guests journeyed from song to song, experiencing each thematic moment in total immersion with the new album.

DoO8heQV4AAdtMi_LR.jpg
5E734C84-81D2-44B9-82C3-FEF1E3D8A3F1_LR.jpg
DoR36QrXgAAk7xJ.jpg
ag_spotify_sweetener-9-29-18_060_LR.jpg
DSC_0125-1_LR.jpg
ag_spotify_sweetener-9-29-18_027_LR.jpg
FCA20223-17E0-4DB0-B822-FF3E85078764_LR.jpg
ag_spotify_sweetener-9-29-18_012_LR.jpg
9godisawoman_20180929034447__1d60ef74.jpg
DSC_9923_LR.jpg
DSC_0249_LR.jpg
02-ariana-grande-god-is-a-woman-still-billboard-1548.jpg
IMG_0704_LR.jpg
IMG_8613-copy_LR.jpg
ag_spotify_sweetener-9-28-18_028_LR.jpg
ag_spotify_sweetener-9-29-18_014_LR.jpg
IMG_8612.jpg
DSC_9799_LR.jpg
ariana-grande-spotify-presents-sweetener-the-experience-pop-up-in-new-york-09-28-2018-4.jpg

Client: Spotify | Location: New York City | Creative Direction: Kim Swift | Florals: Dead Flowers